Terms of Service

Last updated: 14/05/2026

These Terms of Service (“Terms”) govern use of the Animal Bonds website and game (“the Service”), operated by Franklin Works, trading as Animal Bonds (“we”, “us”, “our”). By accessing or using the Service, you agree to these Terms. If you are using the Service on behalf of a school, you confirm you are authorised to accept these Terms for that school.

These Terms work alongside our Privacy Policy, Acceptable Use Policy, and, for schools, our Data Processing Agreement. Where a separate signed agreement exists between us and a school, that agreement takes precedence if there is any conflict.

1. The Service

Animal Bonds is an educational game that helps children aged 5 to 11 build fluency in number bonds, together with dashboards for teachers, school administrators, and parents. We may update, improve, or change features of the Service over time.

2. Accounts and access

• Pupil and adult accounts are created and managed by the school administrator.
• You are responsible for keeping your login credentials confidential and for activity that takes place under your account.
• You must tell us promptly if you believe an account has been accessed without authorisation.
• We may suspend or withdraw access where these Terms or the Acceptable Use Policy are breached, or where necessary to protect the Service or its users.

3. Acceptable use

Your use of the Service is subject to our Acceptable Use Policy. In summary, you must use the Service only for its intended educational purpose and must not misuse it, attempt to access other users’ accounts, or interfere with its security or operation.

4. Intellectual property

All intellectual property rights in the Service are owned by Franklin Works or its licensors. This includes, without limitation:

• The Animal Bonds software, source code, and underlying systems.
• The game design, mechanics, levels, and adaptive learning engine.
• All artwork, characters, animals, animations, audio, text, question content, and other game assets.
• The Animal Bonds name, logo, and branding.

These rights are protected by copyright, trade mark, and other laws. We grant the school, its staff, and its enrolled pupils a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for the school’s own educational purposes for the duration of the agreement. No other rights are granted.

You may not, except to the extent the law does not allow this to be restricted:

• Copy, modify, distribute, sell, sub-licence, rent, or lease any part of the Service.
• Reverse-engineer, decompile, or attempt to extract the source code of the Service.
• Use the Service, or any data or content from it, to build or train a competing product or service.
• Remove, obscure, or alter any proprietary notices.
• Use the Animal Bonds name, logo, or branding without our prior written permission.

Data that a school enters into the Service (such as pupil records and gameplay data) remains the school’s data. Our handling of that data is governed by our Privacy Policy and Data Processing Agreement.

5. Feedback

If you send us suggestions or feedback about the Service, we may use them to improve the Service without any obligation or payment to you.

6. Availability and changes

We aim to keep the Service available and working well, but we do not guarantee that it will be uninterrupted or error-free. We may carry out maintenance, suspend the Service temporarily, or change or discontinue features. Where reasonable, we will give notice of significant planned changes.

7. Disclaimers

The Service is provided on an “as is” and “as available” basis. To the extent permitted by law, we do not give any warranties that the Service will meet every requirement or be free from faults. Nothing in these Terms removes or limits any rights you have that cannot be excluded under law.

8. Limitation of liability

To the fullest extent permitted by law:

• We are not liable for any loss that is not a foreseeable result of our breach, or for loss of profits, loss of business, business interruption, or loss of business opportunity.
• Our total liability arising out of or in connection with the Service is limited to the amount paid for the Service in the 12 months before the event giving rise to the claim (or, where the Service is provided free of charge, to £100).

Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, for fraud, or for any other liability that cannot be limited or excluded by law.

9. Termination

A school may stop using the Service at any time. We may suspend or end access where these Terms are breached, where required by law, or where continuing to provide the Service is no longer viable. On termination, pupil and school data is handled as set out in our Privacy Policy and Data Processing Agreement (returned or deleted within 30 days, at the school’s choice).

10. Changes to these Terms

We may update these Terms from time to time. The “Last updated” date above shows when. Where changes are material, we will notify schools. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

11. Governing law

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.

12. Contact

Franklin Works, Walkford. BH23 5LS hello@animalbonds.co.uk